IBM Rewards featured in EB magazine Thought Leaders for 2010
01 March 2010
Asperity client Louise Phillips, HR Manager for Reward at IBM has used her 2010 Thought Leaders article for Employee Benefits magazine to talk about the innovative technology and employee communications used to promote the IBM Rewards voluntary benefit scheme.
In a wide ranging article, Louise talks about how Asperity have used the latest communications technology including YouTube, Twitter and SMS text messaging to help IBM drive engagement in IBM Rewards.
Louise talks about how targeted messaging, Web 2.0 customisation and personalisation and micro-blogging have all been used to help drive employee engagement well above average levels at IBM.
The full article can be read online at the Employee Benefits Magazine Thought Leaders 2010 website.
