Lloyds TSB drives benefits engagement with online advent calendar
Lloyds TSB is launching an online advent calendar for December designed to drive uptake in its ‘Staff Offers’ voluntary benefits programme. The calendar, developed by Asperity Employee Benefits, includes a daily business-related achievement and the chance to win one of 25 prizes sponsored by retailers.
Daily prizes in the competition, open to 64,000 staff, include digital cameras, iPods, Vivaboxes, a Plasma TV, mobile phone and retail vouchers. Asperity arranged prizes and provided the infrastructure to run the daily prize draw at no cost to Lloyds TSB, leveraging its supplier relationships to gain the deals.
Tim Fevyer, Head of Pay Policy & Employee Benefits at Lloyds TSB said “We ran a similar advent calendar campaign last year with Staff Offers and it was a great success, adding thousands of new registrations to the benefits scheme. It’s really popular with our employees and gives everyone a chance to be reminded of the Staff Offers programme, learn more about the bank’s recent achievements and get a chance to win a prize.”
Staff Offers is Lloyds TSB’s primary employee discount service and is thought to be the most advanced programme of its kind in UK retail banking. Launched in October 2007 the programme combines discounts at hundreds of stores with Cashback on online shopping and market leading discounts on over 80 retail vouchers. Staff can make savings of 10% at major department stores and also earn Cashback on shopping and services from brands such as Sky, Vodafone and Prudential. The programme has achieved record results for the bank in terms of employee engagement since it’s revamp by Asperity in 2007. Almost three quarters of Lloyds TSB employees now use the scheme regularly and the programme often features in regular communications to staff, including the monthly staff magazine, UpFront.
