Second award for Asperity and Kent County Council
Kent County Council and Asperity Employee Benefits have won a second industry award in as many months for the pioneering “Kent Rewards powered by Reward Gateway”. This time it was the turn of leading industry magazine Employee Benefits to present the accolade when the programme won “Best use of a voluntary plan” in the 2008 Employee Benefits Awards.
Colin Miller, Reward Manager at Kent County Council said: “I think this is testament to the quality of the benefits programme that Asperity have helped us deliver. I’m very pleased that we are being recognised for this prestigious award.”
The judges were impressed with the innovative nature of Kent County Council’s voluntary benefits scheme, provided by Asperity, which offers staff Cashback discounts on online shopping with some 1,400 retailers and also Cashback payments on changing electricity, gas, telephone, mobile, broadband and insurance suppliers.
Based on previous experience of low take up through a pilot scheme with a different provider, KCC were aware that communication of this new scheme to 47,000 staff across 1,100 locations was going to be a challenge. Asperity responded by designing a single brochure, one website and simple messages about saving money, easy access and choice to communicate the scheme. These were supplemented by benefits roadshows, competitions and payslip flyers.
Benefits in Kent Rewards included childcare vouchers, bikes for work, retail discounts, utilities, tax-efficient mobile phones, discounts on theatre and event tickets, and local discounts with Kent based businesses.
Asperity’s MD, Glenn Elliott said “We’re over the moon to have been recognised yet again for our work with Kent County Council. It’s a great testament to the quality of our product and the people behind it as well as the great relationship that we have formed with KCC that has allowed us to really push the boundaries of what is possible with voluntary benefits.
