Travis Perkins switches to Asperity to drive employee engagement
Travis Perkins plc, the leading builders merchant and owner of Wickes DIY chain, has consolidated its voluntary benefits provision with Asperity Employee Benefits to drive a more consistent brand message across the Group, broaden its benefit offering and increase employee engagement.
In the new venture, Asperity’s Reward Gateway platform has been deployed across the group to offer over 17,000 Travis Perkins’ employees a much wider range of benefits through online and telephone offers, as well as shopping discounts from High Street stores.
Asperity also provides the company with an integrated employee telephone helpdesk to seamlessly link employees with the providers of a range of salary sacrifice benefits including Childcare vouchers and Cycle to Work.
Sharon Lindars, Group Reward Manager for Travis Perkins plc commented: “Travis Perkins is a company with a large and diverse workforce, so Asperity’s experience in communicating voluntary employee benefits for similar companies in retailing appealed to us. As one of the leading employers in our market and with a network of more 1,200 locations nationwide, we needed a company that could actively engage with a large number of employees through a variety of communication channels. Asperity has delivered on both counts with an exciting range of discounts and benefits, and the early signs of increased employee engagement and take up for the wide range of benefits are encouraging.”
Glenn Elliott, Managing Director, Asperity, added: “We are delighted to be working with another industry-leading retailer. Over the last year we have gained great experience in communicating with retail-based employees through our reward programmes for Next, Iceland and Fortnum & Mason. Working closely with these companies to develop an integrated communications plan specific to their business needs means that our broad range of employee offers are best placed to deliver the high levels of employee take up and engagement desired by our clients. It’s been a great experience working with Travis Perkins so far and we are confident that our ‘tried and tested’ formula for retail will deliver consistently here too.”
