Benefits Communication

With the right benefits scheme design in place, the next thing to do is to develop a communications plan to get the message to your employees.

Benefits communication is an ongoing, never-finished task. One of the most common reasons for the failure of a scheme is that a fanfare of communications is delivered for the launch, but the project doesn't manage to embed communications within the normal employee-comms channels that the business uses on an ongoing basis.

Asperity's account managers design rolling twelve-month communications programmes. This means we look ahead for how to reach your whole employee audience throughout the year. The communications plan we develop for you will let you see the coming months in detail and the future months at a higher level. But we'll be sure to have thought about the full twelve months ahead at any point.

The five key stages we look at when planning your benefits communications are :

  • Pre-launch
  • Launch
  • Employee induction
  • Ongoing - regular and seasonal updates
  • Aligned with other communications programmes

Cross-promotion and targeting of communications

Over time, the data in your Reward Gateway programme becomes a valuable tool to help communicate on an individually tailored basis with your employees. For staff engaged by the discounts part of Reward Gateway we'll be able to lead them to information about particular salary sacrifice benefits, most commonly Childcare Vouchers and a Cycle to Work scheme.

It's simple really - if we have an employee who regularly takes advantage of discounts and offers on children's toys, family days out and children's clothing, it's a good sign that they could be interested in learning more about Childcare Vouchers. So if they've opted in to the fortnightly Reward Gateway newsletter we can drop an article on Childcare Vouchers onto the bottom to explain what extra savings they could make.

Communication Channels

Communications channels vary widely between organisations and we'll start by asking you how you normally communicate with your staff. Some companies have regular newsletters or magazines that already go to some or all of their employees and for those we'll write articles and run competitions tuned to your readership. For others it might be monthly update posters for staff noticeboards or tent cards for staff canteens. Whatever the situation in your organisation, it'll be your Asperity account manager's job to develop a programme that will work for you. We'll work within your print and production budget, within your corporate communications constraints and rules, and we'll maximise the opportunities we find in your company.

What can employee communications look like?

To see some examples of what we produce regularly for clients, please get in touch and we'll show you some of our case studies and samples of what we could do for you.

    Employee Communications

    Key Facts

    About Asperity Employee Benefits

    • After 3 years of R&D, Asperity launched Reward Gateway in 2006
    • Within 18 months, over 85 employers had chosen Asperity's scheme including BA plc, Next Retail and IBM.
    • Over 600,000 employees across the UK now have access to tailored schemes based on Reward Gateway
    • Asperity is the only provider of corporate-standard voluntary benefits 100% focused on the sector- not distracted by flex, total reward or other motivation and performance products
    • We're also the only provider in the market who is proud to be 100% employer funded - we wont take payments from suppliers for advertising or listing meaning we can be totally focussed on delivering value for you and your employees.
    • Asperity's Reward Gateway is the biggest employee discount scheme in the UK with over 7 times the number of retail partners compared to the next largest scheme (verified by independent research)

    © Asperity Employee Benefits Ltd 2007

    Asperity Employee Benefits Ltd is registered in England at 90 Westbourne Grove, London. W2 5RT. Registered company number 05696250. Telephone 020 7229 0349.

    Asperity Employee Benefits provides the UK's largest staff discount product designed for easy integration into an employer's existing employee benefits package. The level of staff discounts available is higher than in any other employee benefits scheme in the UK. Combined with the biggest range of staff discount providers, Asperity offers employers maximum value from their investment in employee benefits. Level of employee discounts and the number of participating suppliers offering an employee discount are key factors in driving usage of a staff discount scheme. Asperity delivers market beating results on both the level of staff discount and the number of suppliers offering an employee discount, ensuring high value payback for employers.